Realization of sustainability required of MICE? The realization of sustainability is a necessary condition of MICE now, and the organizer of MICE and meeting planner who manages MICE will decide the MICE host city as the city that satisfies these conditions as the standard.
According to the [Convention Industry Council Manual 9th Edition], the reasons for MICE organizers such as companies seek sustainability for MICE are as follows.
"Effective use of regional resources and reduction of garbage obey laws and maintain compliance to reduce corporate risk and enhance corporate credibility through contributing to the area, improve corporate brand credibility and loyalty establish the value of existence and brand image as an innovative leader of the industry the company belongs to and establish the position of the company as one that takes into consideration contributing to the environment society."
Through contributing to the local communities in this manner, the local citizens having a favorable impression will be a positive factor in PR activities. Cleaning up the air and removing chemical substances will also improve the health of conference participants and employees.